Merchants of Cool Marketing to youth

- teenagers exposed to marketing

- 3000 ads a day

- 75% have tv in their own room

- 1/3 got own laptop

- always new trends coming up

- hip hop became cool

- selling a lifestyle

- 5 companies own the teen market

- mtv earned billion dollars

- ufc is the new big thing

- always pushing the envelope

SARDIS BENEFITS

kids would want to go to sardis because...

1. welding program
2. drumline                                                            
3. baseball/hockey academy
4. apprenticeships and tickets for trades
5. cooking
6. sports programs

7. china trip

8. europe trip

9. golf team

10. rugby team

TOP 5

1.HEART OF SARDIS

2.WE CARE

3.RAISE THE BAR

4.TOP NOTCH ED.

5. GET ED.

Ray Crock

- sold concept of fast food to the world
- made himself a millionaire
- born in chicago
- oldest kid
- started a lemonade stand and worked at grocery store
- thought about schemes to make money
- started dating girl ethol for 3 years he met at a camp
- father denied idea of marriage cuz they were minors
- sold drinks to go
- star salesman in his company
- sold paper cups for 16 years
- spent countless hours with his customers
- 1939 saw value of multimixers milkshakes
- met up with mac and dick mcdonald
- brothers opened up mcdonalds immediate success
- sales shot up 40% in 3 years
- limited menu but great products
- goal to open 1000 mcdonalds in america
- over 30.000 now

Negotiation

- shipping 1000 bars per week

- Jonathan Miller owner

- make your customized bars

- select and match whatever you want

- nutritoin labels all over

- doubled sales last 2 months

- negotiate well with sharks

- investing himself and the company

-negotiated from 70 to 30%

Branding your Business

Volvo has been bought by China
Origianlly grown chinese brands will inevidently become high popular
Chinese mindset is swinging from mechanical to emotional
Your merchandise says a lot about your approach
Less seems to be more

This week i set up a website and talked to my neighbours
on my street to try and make some sales

I want to be famous for being a NBA basketball player. Make all-star team and win championships.

Seth Godin

- we all want to ignore stuff

- every week best selling dvd changes

- everyones in fashion business

- mass marketing average concept average people

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Hedge Hog Concept

My hedgehog concept would be basketball. I am fairly good at ball
and can keep up with some elite players.
I tried out for team BC and was one of the last cuts made couple years back.

I think Chilliwacks hedge hog concept is their farming and agriculture fields.
Many berry fields as well as corn and other fruits and vegetable farms.

A hedgehog concept is an understanding of what your the best at

and what you can be the most successful at doing.

Kevin O Leary

- thinks he is the merchant of truth

- money has no feelings

- grew up middle class suburbs of montreal

- moved all around the world

- spent many sleepless nights thinking about future

- first job at ice cream parlor

- got fired for not picking up gum

- all about the power and controle

Brett Wilson

- generous person
- work goes past the den
- priceless collection of canadian art
- prolific deal maker
- he is german
- father spent months away from home working oil rigs
- sacrificed family for wealth
- conquered cancer
- goes to mexico everyyear to build houses
- wealth can create opportunitites change someones life

- gave away all his wealth





Jim Treliving

- hard work really works
- originally a cop
- built a pizza empire
- many occupations


Arlene Dickenson

- used to be Single mom
- world dominated by men
- now has 4 children
- financial freedom
- family oriented
- left home at 16

Robert Perchavec

- got made in computer business
- who you are today shaped by experience
- born in Croatia
- grew up in a farm
- dont understand people who dont have ambition
- came from nothing now he made it
- if you dont have connection have to work harder
- wealthy equals self confidence
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